Unfortunately for him/her, the revolt was not successful, and the symbol and verb to heart is now part of everyday speech, particularly popular with designers of mugs, T-shirts, baseball caps, etc.
The use of this symbol for love isn’t new. In the art world the heart has appeared in religious iconography over the centuries, usually as a bleeding or sacred heart of a suffering god or saint, representing sacrificial love. Less artistically, we’ve also seen it as a symbol of romantic love, pierced with an arrow linking two names, as in ‘Romeo 💘 Juliet’, and inscribed on walls, carved in trees and scribbled on notebooks all over the world. Here it’s usually read as loves and not hearts. This simple symbol has moved from fine art through graffiti and now into print, where its use as the verb heart seems to irritate people.
English is a very flexible language, and there’s nothing new about nouns being used as verbs. The use of heart as a verb goes back to Old English, and the eleventh century poem of Beowulf, although most of the various meanings are now obsolete. Shakespeare, that most inventive and innovative user of language, used heart as a verb in Othello, though with a different meaning (= being fixed in the heart):
I hate the Moor, my cause is hearted, thine has no less reason.
We’re still making new verbs from nouns. Have you architected, diagrammed or databased anything recently? How did this impact your work? Sometimes these words seem little more than substitutes for other perfectly good verbs, such as build for architect or affect for impact, but there may be good reason for their use. Architect in this sense refers to the making of programs and systems (by a data architect) rather than building physical structures; impact, with its connotations of hit, sounds stronger than affect, or perhaps it’s just simpler to use, when affect can be all too easily confused with effect. The verbs diagram and database are used here as shortcuts for ‘to represent something in a diagram’ and ‘to put something in a database’. Some might call this usage laziness, others might say it’s poetic.
The digital revolution gives almost everyone the opportunity to write and publish online, where websites, blogs, forums, social media are open to all, and so language is changing faster than ever. Readers and writers react quickly, keying (first recorded 1964) or texting (1998) their views, and often language is reworked, abbreviations are used, shortcuts taken. Some changes are passing fads, but others catch on, are copied and become established, entering the ever-expanding lexicon of the English language.
Victoria Bull is a Senior Editor in OUP’s ELT Dictionaries department. Before joining Oxford University Press in 2004, she taught English in London to adults from many countries.